the psychology of price

If you want to work with the tables and worksheets in the book, you're welcome to write directly onto the page (as long as it's your own copy!) or if you prefer you can download blank versions here to print out or work with electronically.

1. Benefit Matrix
2. Value Comparison Chart
3. Baseline Cost calculations
4. Value modelling tally sheet
5. Customer questionnaire
6. Anchoring Comparison Chart
7. Competitor Comparison Chart
8. Benefit Over Time chart
9. Upselling Chart
10. Discovery Flowchart